This branding suite was designed for a fictitious Salon & Spa using Adobe software.
My client is a season cosmetologist who has started her own business. Her target market is working woman in Feel Good Valley. Her facility offers a variety of services including massages, manicures, pedicures, body scrubs, reflexology, and aromatherapy. Her facility is unique because she also offers a sauna, yoga and pilates classes, and dietician consultations.
However, she is clueless about marketing and design elements and has requested that I create a branding suite reflective of her business and the population she serves.
During this project, all of our design knowledge and Adobe skills were put to the test. Both Photoshop, Illustrator, and InDesign were used to create the different components of the branding suite. I used the purple arrow image and logo within each piece for consistency. After playing with the typography of my brochure headlines and body text, I chose to use my main logo font for my brochure headlines (oh boy). It just looked best! I didn't expect bending the rules to be THIS fun. Breakin the law, breakin the law..
